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How to Start a Successful Digital Signage Network

Digital signs are an engaging and adaptable way to turn heads, generate interest, and spread important messages. When used effectively, digital signs can influence behavior, generate awareness, and increase your revenue. 


Unfortunately, too many digital sign projects fail because of the constant need for new content and major challenges with management and maintenance. No single department wants to take ownership of the ecosystem because a successful program requires an interdisciplinary approach. Where do you even begin? 


Taking Your First Steps 

First, consider your audience. Who are you trying to engage? What are you trying to tell them? Digital signs succeed when they are solution driven and oriented towards your people. Creating an audience-focused approach is the first step to building a long-term content strategy. 


Next, think about where you will implement your strategy. How do you meet your audience where they are? Which messages should be delivered, and where? There is a digital sign solution available for every nook and cranny of your office, but where will the sign will add the most value? 


Phase 1 - Digital Sign Content Strategy Checklist 

Who are you trying to engage?

What are you trying to tell them?

Where is your audience? 

How will the messages change? 

What is the relationship between the message and the space it will occupy? 

Where will digital signs add value? 

Once you have started to develop answers to these essential questions, you might start to consider software and hardware to bring your vision to life. We will discuss the best options for digital media players in part 2.

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